A diverse group of professionals in a modern office setting engaged in a collaborative business meeting. Team members are actively discussing strategies and projects with the aid of technology and paperwork.

COMCAST ADVERTISING

Strategic Proposal

From Cold Calls
to Hot Leads

Replacing Inefficient Outbound Tactics with High-Converting Facebook Lead Generation Campaigns

Southwest Florida Market Focus

Current Challenge

The Cold Calling Problem

Traditional outbound tactics are draining resources without delivering results

Time Intensive

Sales teams spend 70% of their time on unproductive calls, leaving little time for actual selling and relationship building.

70% Time Waste

Poor Results

Cold calling conversion rates average just 2-3%, with most prospects immediately hanging up or expressing no interest.

2-3% Conversion

Escalating Costs

Fuel costs, staff time, and administrative overhead make cold calling increasingly expensive per lead generated.

↑ 40% Annual Costs

Additional Challenges

Limited Scalability

High rejection rates

Sales team burnout

Difficult to measure ROI

Cold calling is no longer a sustainable growth strategy for Comcast Advertising

The Solution

Facebook Lead Generation

Transform cold prospects into warm, qualified leads through targeted digital campaigns

Digital Marketing development and goals strategy.Attract organic traffic for big sales.	Digital marketing for promotion of products with social media, email, website and channel search engine

Why Facebook Lead Generation?

Precision Targeting

Target specific industries and geographic areas with laser accuracy

Inbound Interest

Prospects come to you already interested in your services

Measurable Results

Track every click, conversion, and dollar spent with detailed analytics

24/7 Lead Generation

Your campaigns work around the clock, generating leads while you sleep

Target Industries for SWFL

Home Improvement

Roofing, HVAC, Windows, Cabinetry

Retail

Furniture, Jewelry, Electronics

Financial Services

Wealth Management, Insurance

Professional Services

Legal, Medical, Consulting

Strategic Approach

01

Hyper-Targeted Ads

Industry-specific campaigns with localized messaging

02

Custom Landing Pages

Industry-tailored pages that match ad copy for maximum conversion

03

SWFL Focus

Localized campaigns for Southwest Florida market penetration

Performance Comparison

The Numbers Don't Lie

Side-by-side comparison of traditional cold calling vs. modern Facebook lead generation

Cold Calling

Traditional Outbound Method

Conversion Rate 2-3%
Cost per Lead $150-300
Time to Result 4-6 weeks
Lead Quality Score 4/10
Scalability Limited
High rejection rates
Difficult to measure ROI
Sales team burnout
Limited targeting options

Facebook Lead Generation

Modern Inbound Method

Conversion Rate 15-25%
Cost per Lead $25-75
Time to Result 1-2 weeks
Lead Quality Score 8/10
Scalability Unlimited
Precise audience targeting
Detailed analytics & ROI tracking
Qualified, interested prospects
24/7 automated lead generation

Key Performance Indicators

70%
Lower Cost
vs Cold Calling
10x
Higher Conversion
15-25% vs 2-3%
3x
Faster Results
1-2 weeks vs 4-6 weeks
Unlimited Scale
vs Physical Limitations
Localized Campaign Strategy

SWFL-Focused Ad Campaigns

Localized "Comcast Advertising SWFL" brand with industry-specific messaging for maximum Southwest Florida market impact

Localized Facebook Business Page

Tall glass modern skyscrapers in Bunker Hills District in Los Angeles California in downtown plaza setting, mid morning, no people, winter

Southwest Florida's Business District

Where Your Success Grows

CA

Comcast Advertising SWFL

Media & Marketing Services

Fort Myers, Naples, Bonita Springs, Estero

2,847
Followers
4.9★
Rating
156
Reviews
Active
Status

🏡 Helping SWFL businesses reach their ideal customers through targeted advertising solutions 📍 Serving Fort Myers, Naples, Bonita Springs & Estero 📺 TV, Radio, Digital & Social Media Marketing 📞 Call (239) 555-SWFL for your FREE marketing consultation

Industry-Targeted Ad Campaigns

CA
Comcast Advertising SWFL
Sponsored • Fort Myers

SWFL Roofing & HVAC: Hurricane Season is Coming!

Southwest Florida homeowners are preparing NOW. Don't let your competitors steal your customers. Our targeted ads reach homeowners actively searching for roofing and AC services in Lee & Collier Counties.

Construction worker using pneumatic nailer and safety helmet applying roofing materials against blue sky backdrop
287 Likes 41 Comments
52 Shares
Campaign Performance
28%
Conversion Rate
$42
Cost per Lead
CA
Comcast Advertising SWFL
Sponsored • Naples

Luxury Furniture Stores: Reach SWFL's Affluent Market

Naples and Bonita Springs residents invest in premium home furnishings. Our precision targeting connects your showroom with homeowners ready to spend $10K+ on luxury furniture and decor.

A quiet luxury living room interior with glamour and traditional furnitureA quiet luxury living room interior with glamour and traditional furniture
156 Likes 28 Comments
34 Shares
Campaign Performance
22%
Conversion Rate
$65
Cost per Lead
CA
Comcast Advertising SWFL
Sponsored • Bonita Springs

Fine Jewelry: Capture SWFL's Special Moments

From engagements to anniversaries, Southwest Florida couples are celebrating life's moments. Reach them when they're searching for that perfect ring, watch, or jewelry piece in Estero and surrounding areas.

Girona, Spain, October 3, 2024: Showcase of five iwc portofino watches elegantly displayed in a retail case. crafted with precision and style, each timepiece features distinct designs, luxury watchmaking artistry from iwc schaffhausen.
203 Likes 35 Comments
28 Shares
Campaign Performance
19%
Conversion Rate
$78
Cost per Lead

More SWFL Industry Campaigns

Wealth Management

"SWFL Financial Advisors: Reach High Net Worth Retirees"

16% CVR $95 CPL

Medical Services

"Southwest Florida Healthcare: Connect with Patients"

24% CVR $58 CPL

Legal Services

"SWFL Attorneys: Reach Clients When They Need You"

21% CVR $72 CPL

Real Estate

"SWFL Realtors: Find Motivated Buyers & Sellers"

18% CVR $48 CPL

SWFL Localization Strategy

Geo-Specific Targeting

Fort Myers, Naples, Bonita Springs, Estero, Cape Coral - target each city with customized messaging and local landmarks

Seasonal Optimization

Hurricane season urgency, snowbird season targeting, summer tourism peaks - align campaigns with SWFL patterns

Local Demographics

Retirees in Naples, young families in Fort Myers, affluent professionals in Bonita Springs - targeted messaging for each group

SWFL Campaign Workflow

1
SWFL Audience Research
Industry + Location + Demographics
2
Localized Ad Creation
SWFL-specific messaging & imagery
3
Local Landing Pages
City-specific conversion funnels
4
SWFL Qualified Lead
Local, ready-to-buy prospects
Projected Benefits

ROI & Impact

Quantifiable benefits for Comcast Advertising's growth and efficiency

Lower Acquisition Cost

70% ↓

Reduce cost per qualified lead from $200+ to $60 average across all verticals

Current (Cold Calling) $200
Projected (Facebook) $60

Sales Team Efficiency

5x ↑

Sales teams focus on closing warm leads instead of making cold calls

Time on Prospecting ↓ 80%
Time on Closing ↑ 300%
Lead Quality ↑ 400%

Growth Acceleration

3x ↑

Faster client acquisition from high-value industries in SWFL market

New Advertisers/Month ↑ 250%
Market Penetration ↑ 400%
Campaign Scalability Unlimited

Key Benefits for Comcast

Increased Advertiser Base

Target high-value industries with precision

Optimized Sales Resources

Sales team focuses on qualified prospects only

Data-Driven Decisions

Real-time analytics and performance tracking

Competitive Advantage

Modern approach vs competitors still cold calling

Scalable Growth

Unlimited expansion potential across markets

Impact on Comcast Advertising

300%
Lead Volume Increase
vs Current Methods
$2M+
Annual Revenue Potential
From New Advertisers
60%
Time Savings
Sales Team Efficiency
24/7
Lead Generation
Always Working
Next Steps

Let's Start with a Pilot Campaign

Prove the concept with one high-value industry before scaling across all verticals

Pilot Campaign: Home Improvement

Timeline

60-day pilot campaign targeting SWFL roofing and HVAC contractors

Investment

$5,000 ad spend + campaign setup and management

Success Metrics

75+ qualified leads with 15%+ conversion rate to sales meetings

Deliverables

Custom ads, landing pages, lead tracking system, and performance report

Expected Pilot Results

Qualified Leads Generated 75-100
Conversion to Sales Meetings 15-20%
Cost per Qualified Lead $50-65
Campaign ROI 500%

Implementation Timeline

Week 1

Campaign Setup

Audience research, ad creation, landing page development

Week 2

Launch & Test

Campaign activation, initial optimization, lead flow setup

Week 3-4

Optimize & Scale

Performance analysis, A/B testing, budget optimization

Month 2

Results & Next

Performance report, expansion planning, additional verticals

Ready to Transform Your Lead Generation?

Let's prove that Facebook Lead Generation can revolutionize Comcast Advertising's growth strategy

Strategic Planning

(239) 246-8087

Digital Strategy

yves@nuvoreach.com

Southwest Florida

Fort Myers, FL

Transform Your Sales Strategy Today

From cold calls to hot leads in 30 days